As the number of people joining the world wide web continues to grow and as the number of mobile devices continue to proliferate, having an effective mobile strategy for your business becomes absolutely essential. There are several types of mobile marketing tactics and deciding which one to use and how to deploy them in a strategic way becomes very important. From mobile websites to mobile apps to SMS and ads there is no denying that confusion may settle in. However, getting it right becomes critical. There’s nothing more frustrating than clicking on a link and landing on a page you can’t read when you’re on your smartphone or tablet. Your customers won’t like it and and they will protest by going to your competitors.
Mobile marketing in the United States is on track to generate $400 billion in sales by 2015, up from $139 billion in 2012 (see below). If you have not rethought your strategy yet, you’re already losing ground and need to incorporate mobile sites, apps, text messaging, and promotion to capture the prospect or customer’s attention when they’re mobile. WebDAM’s latest infographic presents 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile usage and more. Review your mobile marketing strategy while keeping these numbers in mind to narrow your efforts and focus your attention on connecting with your customers. The age of context is upon us and the importance of reaching your customers through mobile devices has become crucial.
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